I woke up to some pretty amazing news in the beauty world today, COVERGIRL has picked a new brand ambassador and yes he is a guy! I am so excited about this, finally male MUA’s getting represented on a grand scale that has not been done before. Unfortunately news like this makes a few folks a bit ”miffed” about COVERGIRL’s decision. To make a male a brand rep “saying men don’t wear makeup or It’s COVERGIRL not coverboy” But listen, Makeup is genderless let me repeat that makeup is genderless.. Men have worn makeup for thousands of years, the earliest record of men using cosmetics was in Asia, flash forward a couple of thousand years in ancient Rome, men would rock makeup too. So to see something like this come into fruition is giving me so much life now. @jcharlesbeauty / Via instagram.com
More about this amazing talented MUA named James Charles, he is a 17 year old makeup artist who started filming on youtube a year ago gaining at least 70,000 followers within a year. He created his IG account @Jcharlesbeauty , 441,000 instagram followers later he is making history as the first ever male to be a COVERGIRL rep! How amazing is that?!
— James Charles (@jcharlesbeauty) October 11, 2016
He is seriously so talented and I’ve been blown away by his work for a while now.
“Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup. I think it’s so important to love who you are and be comfortable in your own skin,” Charles told BuzzFeed.
“I really hope that as the first male CoverGirl that I am able to inspire others and give other people confidence to try out makeup! Hey, if a random 17-year-old guy can do it, you DEFINITELY can too!”
Good Luck James, I can’t wait to see what amazing and creative things you are going to do!!!